Tomorrow afternoon, Anna Perman, David Robertson, Ben Good and I will launch a new blog on PLoS Blogs. I can’t believe this is actually happening… an initial idea that popped into my head months ago is now becoming a reality in under 24 hours!
The blog we are putting together over the next 12 weeks, following Imperial College’s Blast lab, is something which, as far as I can tell, is unique in online science communication. We are bringing together a full range of different media to highlight aspects of the group’s research in unusual ways – pulling the focus away from the end product (the dehumanized scientific paper) and bringing the people and the process to the fore.
More detailed information about who we are and what we are doing can be found on our PLoS site when it goes live tomorrow. In the meantime turn up the volume and enjoy this little teaser clip!