In this role I led on the 2015 Orchids Festival, Alluring Orchids, where responsibilities included; research and development of original content, programming of the month long festival, management of complex budget, and project management of festival delivery involving internal and external stakeholders.
This included the introduction of the first ever ‘Lates’ events as part of the public program, which saw the Princess of Wales Conservatory come alive after usual garden opening hours with music, activities and bars serving bespoke orchid inspired cocktails.
The ‘Lates’ model is one that that the target audience (predominantly people in their 20s and early 30s) was familiar with; they could easily know what kind of experience would be on offer, and have an understanding that this might be something they would be interested in based on other experiences. Given Kew Gardens was very different to other attractions offering a Lates program, I could therefore tailor a unique experience using this existing model.
It held a number of challenges for the Gardens; namely whether this audience could be tempted to an attraction in the suburbs after work hours, and logistical issues around opening up the heritage-listed glasshouse after hours. However, through extensive internal stakeholder engagement and logistical negotiation, during the annual Orchids festival I developed and delivered the first Kew Garden’s Lates offer.
In addition, I also carried out development content research and planning for the 2015 summer festival, which will have the theme of ‘Spice’.
I previously worked for Kew Gardens both in a freelance capacity and in a permanent position as the Engagement and Interpretation Delivery Executive, where I worked to deliver scientific message driven content, for both permanent interpretation and temporary festivals, across a range of media on a challenging outdoor site.